Design For All

liberate diversity

La persona media[1. Look At The Average Person
Speak To The Man In The Street
Can You Imagine The First One You’d Meet?
Well, I’m Talking To A Former Engine Driver
Trying To Find Out What He Used To Do
Tells Me That He Always Kept His Engine
Spit And Polished Up As Good As New
But He Said His Only Great Ambition
Was To Work With Lions In A Zoo
Oh To Work With Lions In A Zoo
Yes Dear, You Heard Right
Told Me His Ambition Was To Work With Lions Every Night
Look At The Average Person
Speak To The Man On The Beat
Can You Imagine The First One You’d Meet?
Well, I Met A Woman Working As A Waitress
I Asked Exactly What It Was She Did
Said She Worked The Summer Crowd At Seasides
Winter Time She Ran Away And Hid
Once She Had A Hollywood Audition
But The Part Was Given To A Kid
Yes,The Part Was Given To A Kid
Yes Sir, You Heard It Right
Hollywood Ambition Made A Starlet Grown Up Overnight
Well I Bumped Into A Man Who’d Been A Boxer
Asked Him What Had Been His Greatest Night
He Looked Into The Corners Of His Memory
Searching For A Picture Of The Fight
But He Said He Always Had A Feeling
That He Lacked A Little Extra Height
(Could Have Used A Little Extra Height)
Yes Mate, You Heard Right
He Always Had A Feeling That He Might Have Lacked A Little Height
Look At The Average Person
Speak To The Man In The Queue
Can You Imagine The First One Is You?
Look At The Average Person.
Artist: Paul Mccartney
Song: Average Person
Album: Pipes Of Peace
] non la si trova in un appartamento. Non viaggia sulla metropolitana. Non utilizza le scale o l’ascensore. In qualsiasi luogo la cerchiamo, la persona media non si trova. Semplicemente perché la persona media non esiste. Nessuno vive in un appartamento di 2.3 camere, fa 3.7 viaggi all’anno o ha 1.7 bambini. Questi dati esistono solo nelle statistiche. Perché, allora, ambienti urbani, trasporti, prodotti e imballaggi, siti sono progettati pensando soltanto a questa persona inesistente?

Forse la risposta sta in una grossa confusione tra le parole uguaglianza e somiglianza.

Il percorso di una società in cui tutti hanno le stesse possibilità deve cominciare dal fatto che siamo tutti diversi – così meravigliosamente diversi. Bassi. Alti. Deboli. Forti. Giovani. Vecchi. Abili. Disabili. Umani.

Siamo tutti persone. Ma qui si fermano le somiglianze.

Design For All Europe

Kyoto Design Declaration 2008

E piuttosto ovviamente, Don Norman non è tanto d’accordo :-). e giù di harmful. Già sentita, vero?
Human-Centered Design Considered Harmful

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